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The hand that moves the crane

June 26, 2009

The lament is generalised. The crisis is downsizing architectural studios, devastating technical offices and removing many construction companies from the yellow pages.
A change of cycle is being produced which will starve off all the superfluous fat lubricating the property business.

In the early years of the 20th Century, Henry Ford spoke of the rationality of the production process and justified the extreme proximity of his machines in the production plant -greater than that of any other company in the world-, for an unnecessary separation of only six inches would end up passing on extra costs to the consumers. Fordism fattened Western consumption and flooded the market with mass-produced products, feeding a body which grew and grew in volume until the petroleum crisis of the seventies.

[complete article published in HoCo]



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